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About Effective Marketing


Utopia World Vacations Saw The Opportunity


Everyone loves vacations. Utopia World Vacations' business plan which provides affordable relaxation is second to none. Free Membership for Individuals is a major part of the strategy for Utopia's growth. Membership signups occurs efficiently online, creating a growing Online Referral Network.


Every Utopia World Vacations Member has a Points Account. Every Utopia World Member can invite others to join Utopia World Vacations, which makes them eligible to receive Points whenever their promotion activity results in other members joining the company and selecting Utopia World Vacations as their vacation destination provider. Points can be redeemed for cash or discounts on vacations.


Once members enroll online, they can immediately send out email invitations to friends (with their Member ID coded in the link). New members responding to that invitation will automatically be placed in the referral network of the Member who invited them to join Utopia.


Utopia World Vacations Studied The Problem


How do people learn about Utopia World Vacations?


As an emerging company, how does Utopia World Vacations compete with the large corporations and their mega-size advertising budgets? What happens if funds are invested in advertising, and it does not work effectively? How will Utopia World services be distinct enough in the minds of vacationers? How will they will be selected as a premier vacation provider?


Media Marketing is expensive, risky, and paid for up front, with no assurance of results.


Utopia World Vacations Developed A Solution


Utopia World's owners have previously successfully built several 'Hybrid Marketing Referral Networks'. Based on that experience, they have learned how to provide the most efficient and cost effective marketing system to promote their vacations products.


Hybrid marketing networks are different than multi-level-marketing networks. Sponsors (those who invite other members to join) do not benefit directly for recruiting other members. There are no fees for members. The only compensation to the network occurs from Utopia's products (vacations) when Members select Utopia World Vacations as their vacation destination provider.


Utopia World Vacations -- Member Benefits:


  • Efficient marketing helps Utopia keeps costs down for the vacation services it offers to its Members.
  • Utopia's Points Program passes nearly 100% of the marketing costs directly back to its Members, helping many members earn discounts and cash for promoting Utopia World Vacations in the marketplace.

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